The email arrived this morning…..
Introducing Pro Tools 11!
Thank you Avid, for your rapid advancement of technology, soon to make all previous versions obsolete and incompatible. If you are not in the audio world, Pro Tools is the software used to record nearly every album made, mix the sound in almost all films, most radio and TV shows, and so on. It’s pretty popular.
Avid, first known for their digital video editing software, is the massive death star of the audio world. They recently laid off 20% of their staff and installed a new CEO. Sonic Scoop detailed it very well Here and Here. Their customer service is notoriously unhelpful, and their website is a mess. New versions are expensive, and working out the hardware/software/OS combinations will shave years off your life.
This is not about editing software though. This worries me about technology as a whole. My inner Jewish 80 year old is just dying to come out.
Updated versions improve our lives, but also make previous versions obsolete. If the software updates are free…we eventually buy new hardware to support it, and Simba is held from the mountain top, because the Circle Of Life is complete. You think thats why apple called it OSX Lion?
They say we’re in the Wild West, technologically speaking. This is a common theory, but what does the future hold? Will there be some giant unified platform we all use to communicate, network-socially, buy stuff, consume media, and create content of our choosing? Or will it become further fragmented, each application refusing to support other platforms, until we’re all basically slinging 1’s and 0’s at each other with a makeshift slingshot, until the new version of that slingshot is released, and it no longer flings the previously issued 1’s and 0’s?
It shows up everywhere. How many people held onto IOS 5 because of the Apple Maps debacle? I did! I want some shit that works! New stuff seems to have the opposite effect on me. I’m researching cameras, and I totally want this Fujufilm X100S….but the S is the updated one! What happens if they release an even better X100STUV??? So I just hold out.
I end up feeling like an out of date traditionalist. I don’t feel the need to apologize though. Since becoming an avid (no pun intended) Spotify user, I’ve heard a lot of new music. The platform is fantastic, and I don’t mind spending $10 a month for the mobile use alone. But most of the stuff I’ve heard is just mediocre. It’s not terrible, it just doesn’t grab me. Especially when in one click, you can hear ANY other song.
The Father John Misty album has brought me joy since I heard it in the early fall. It’s a beautiful album start to finish, maybe like 4% filler 96% killer. But I wonder what will happen next. Will his next release hold up? I hate that I even think that way about it, but I do. I do look forward to it though.
Where does that difference come from? With technology, I just want something that works. With music, I don’t have time for anything that is not the perfect sound for the moment. Yes, there are different expectations – One helps you accomplish simple and important tasks in life, while the other is purely entertainment, but we’re probably not that far from a convergence.
I want everything to be fantastic and amazing all the time. Yes, I do.